Benefícios e desafios na prática de lean MVP: uma revisão de estudos de caso
Resumo
Metodologias lean ou “enxutas” de desenvolvimento de produtos/serviços ou como modelo de gerenciamento de empresas vêm se popularizando rapidamente numa economia moderna que exige fazer mais, mais com menos recursos, e o mais rápido possível. Esta pesquisa buscalevantar os benefícios e desafios da aplicação do método lean MVP, na prática, através de revisão bibliográfica de estudos de casos recentes. Os resultados demonstram que a maioria dos benefícios apontados foram justamente o que as metodologias se propõem a oferecer: agilidade, aumento de produtividade e redução de riscos. Os desafios apontados incluem a dependência de outros métodos e dificuldade de aplicação em empresas com metodologias tradicionais já arraigadas a sua cultura. Esta pesquisa reforça o potencial estratégico e de produção que metodologias lean oferecem e aponta algumas direções para cautela e adaptações em suas aplicações.
Palavras-chave
Texto completo:
PDFReferências
AYDIN, M. N.;DILAN, E.An Integrated Framework for Examining Innovation Alignment in Organizations.International Journal of Innovation and Technology Management, Hackensack, v. 16, n. 4, p. 1950039, 2018.
BALOCCO, R.; BERBEGAL-MIRABENT, J.; CAVALLO, A.; GHEZZI, A. Lean business models change process in digital entrepreneurship. Business Process Management Journal, Bingley, v. 25, n. 7, p. 1520-1542, 2019.
BANDERA, C.;BARTOLACCI, M. R.; KESHTKAR, F.; NEERUDU, S.; PASSERINI, K. Knowledge management and the entrepreneur: Insights from IkujiroNonaka’s Dynamic Knowledge Creation model (SECI). International Journal of Innovation Studies, [S.l.], v. 1, n. 3, p. 163-174, 2017.
BARALLA, G.; IBBA, S.; MARCHESI, M.; PINNA, A. ICOs Overview: Should Investors Choose an ICO Developed with the Lean Startup Methodology? In: AGUIAR, A.; GARBAJOSA, J.; WANG, X. (Eds.). Agile Processes in Software Engineering and Extreme Programming. Cham: Springer, 2018. p. 293-308.
BEHM, B.; HALLIKAINEN, M.; LASSENIUS, C.; PAASIVAARA, M. Large-scale agile transformation at Ericsson: a case study. Empirical Software Engineering, Cham, v. 23, n. 5, p. 2550-2596, 2018.
BRETTEL, M.; FRIEDERICHSEN, N.;KLEIN, M.The Relevance of Manufacturing Flexibility in the Context of Industrie 4.0.In:CIRP CONFERENCE ON MANUFACTURING SYSTEMS, 48., 2015, Ischia. Proceedings […]. Amsterdam: Elsevier, 2015. p. 105-110.
CANO, E. L. et al. A Scrum-based framework for new product development in the non-software industry. Journal of Engineering and Technology Management, v. 61, p. 101634, 1 jul. 2021.
CARROLL, R.; CASSELMAN, R. M. The Lean Discovery Process: the case of raiserve. Journal of Small Business and Enterprise Development, [S.l.], v. 26, n. 6, p. 765-782, 2019.
CAVALLO, A.;GHEZZI, A. Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches. Journal of Business Research, Amsterdam, v. 110, p. 519-537,2020.
CHAN, S.; CHEN, G.; FU, L. Understanding Emerging Markets by Applying Lean UX.In: RAU, P. L. P. (Ed.). Cross-Cultural Design.Cham: Springer, 2014. p. 417-426.
CORALLO, A.; ERRICO, F.; LATINO, M. E.; MENEGOLI, M. Dynamic Business Models: A Proposed Framework to Overcome the Death Valley. Journal of the Knowledge Economy, Cham, v. 10, n. 3, p. 1248-1271, 2019.
DEZI, L.;PAPA, A.;PIRONTI, M.; PISANO, P. Unpacking open innovation neighborhoods: le milieu of the lean smart city. Management Decision, [S.l.], v. 56, n. 6, p. 1247-1270,2018.
DHEWANTO, W.;NIRWAN, M. D. Barriers in Implementing the Lean Startup Methodology in Indonesia – Case Study of B2B Startup.Procedia: Social and Behavioral Sciences, Amsterdam, v. 169, p. 23-30, 2015.
FINK, A. Conducting Research Literature Reviews: From the Internet to Paper. 2nd ed. Thousand Oaks: Sage Publications, 2004.
FU, Z.;GUO, Q.; LI, Y. Collaborative Innovation Research on Co-working Platform Based on Lean Startup Model.In: YAMAMOTO, S. (Ed.). Human Interface and the Management of Information: Information and Knowledge Design and Evaluation. Cham: Springer, 2014. p. 491-502.
GHEZZI, A. How Entrepreneurs make sense of Lean Startup Approaches: Business Models as cognitive lenses to generate fast and frugal Heuristics. Technological Forecasting and Social Change, Amsterdam, v. 161, p. 120324, 2020.
GHOSH, A.; MARSTON, C.; MILLER, J.; NASHAAT, M.; QUADER, S. M-Lean: An end-to-end development framework for predictive models in B2B scenarios. Information and Software Technology, Amsterdam, v. 113, p. 131–145, 2019.
GHOSH, S. et al. Digital transformation of industrial businesses: A dynamic capability approach. Technovation, v. 113, p. 102414, 1 maio 2022.
GORSCHEK, T.;KLOTINS, E.; UNTERKALMSTEINER, M. Software engineering in start-up companies: An analysis of 88 experience reports. Empirical Software Engineering, Cham, v. 24, p. 68-102, 2019.
GUERRA, E.; MELEGATI, J.; SILVA, K.An Approach for Software-Intensive Business Innovation Based on Experimentation in Non-software-Intensive Companies.In: KRUCHTEN, P.; PAASIVAARA, M. (Eds.). Agile Processes in Software Engineering and Extreme Programming – Workshops. Cham: Springer, 2020. p. 9-17.
HAUDER, M.; KLEEHAUS, M.; MATTHES, F.; SCHIMPFLE, C.; ULUDAĞ, Ö. Supporting Large-Scale Agile Development with Domain-Driven Design.In: AGUIAR, A.; GARBAJOSA, J.; WANG, X. (Eds.). Agile Processes in Software Engineering and Extreme Programming.Cham: Springer, 2018. p. 232-247.
HENDRICK, H. W.; KLEINER, B. Macroergonomics: Theory, Methods, and Applications. Boca Raton:CRC Press, 2002.
HIDALGO, E. S. Adapting the scrum framework for agile project management in science: case study of a distributed research initiative. Heliyon, Cambridge, v. 5, n. 3, p. e01447, 2019.
HOFFMANN, D. L.; TORRES JÚNIOR, A. S. Lean development evaluation in small Brazilian company.Revista de Gestão, [S.l.], v. 26, n. 4, p. 429-454, 2019.
HUIKKOLA, T. et al. Overcoming the challenges of smart solution development: Co-alignment of processes, routines, and practices to manage product, service, and software integration. Technovation, v. 118, p. 102382, 1 dez. 2022.
KHAN, A. A. et al. Agile trends in Chinese global software development industry: Fuzzy AHP based conceptual mapping. Applied Soft Computing, v. 102, p. 107090, 1 abr. 2021.
MANGEMATIN, V.; STAYTON, J. Seed accelerators and the speed of new venture creation.The Journal of Technology Transfer, Cham, v. 44, n. 4, p. 1163-1187, 2019.
MOTA, R. DE O. et al. Unveiling the relationship between drivers and capabilities for reduced time-to-market in start-ups: A multi-method approach. International Journal of Production Economics, v. 233, p. 108018, 1 mar. 2021.
OLSEN, D.The lean product playbook: how to innovate with minimum viable products and rapid customer feedback. Hoboken: Wiley, 2015.
PAASIVAARA, M. et al. Large-scale agile transformation at Ericsson: a case study. Empirical Software Engineering, v. 23, n. 5, p. 2550–2596, 1 out. 2018.
RIES, E. A startup enxuta: como os empreendedores atuais utilizam a inovação contínua para criar empresas extremamente bem-sucedidas. São Paulo: Lua de Papel, 2012.
SAAD, J. et al. UX work in software startups: A thematic analysis of the literature. Information and Software Technology, v. 140, p. 106688, 1 dez. 2021.
SADEGHIANI, A.; SHOKOUHYAR, S.; AHMADI, S.How digital startups use competitive intelligence to pivot, Digital Business,Volume 2, Issue 2, 2022.
SAMIS, M.; STEEN, J. Financial evaluation of mining innovation pilot projects and the value of information.Resources Policy, Amsterdam, v. 69, p. 101848, 2020.
SOMMER, A. F. Agile Transformation at LEGO Group: Implementing Agile methods in multiple departments changed not only processes but also employees’ behavior and mindset. Research-Technology Management, London, v. 62, n. 5, p. 20-29, 2019.
ZAHEER, H. et al.The entrepreneurial journeys of digital start-up founders.Technological Forecasting and Social Change, v. 179, p. 121638, 1 jun. 2022.
DOI: https://doi.org/10.35522/eed.v31i2.1710
Apontamentos
- Não há apontamentos.
Direitos autorais 2023 Patricia Teixeira Parrela, Elton Moura Nickel, Flávio Anthero Nunes Vianna dos Santos
Esta obra está licenciada sob uma licença Creative Commons Atribuição - NãoComercial 4.0 Internacional.
Revista Estudos em Design, Rio de Janeiro, RJ, Brasil, ISSN Impresso: 0104-4249, ISSN Eletrônico: 1983-196X
Esta obra está licenciada sob uma licença Creative Commons Atribuição-NãoComercial 4.0 Internacional.